List your key talent, skills, standout strengths, passions, and core values.

Your brand is a promise

Your personal brand positions you based on the value you offer to your audience—both as a professional and as a person.

Think:

“This is who I am; how can I help you, and how will my actions and behaviour make you feel when you work with me?”

Your brand is not your job or your work history.

• It is who you are and what you have to offer that others find valuable.
• Understanding this is key to personal branding success. Unless your brand compels your audience and offers them value first, your branding fails.
• When done right, personal branding helps you earn more whether through salary and benefits or cash flow and leverage your authority and trust for the benefit of others and yourself.

Your brand promise is based on how your audience perceives you.